glamping boom being driven by mature festival goers

The mature circles of festival-goers are being cited as the reason that glamping popularity is becoming heightened here in the UK, with internet search data highlighting that more people are Googling the term than ever before, at any time or point in history!

A young glamper on a luxury camping in Wales break enjoying the sunshine in a field

People who used to enjoy heading to the original festivals that were on a large commercial scale during the 1990s-2000s are flocking to enjoy glamping UK holidays as they look to experience the time in their lives when things were slightly more ‘wild’. Lots of the ageing ravers now have families and have taken on more responsibility, and are therefore looking for a more refined comparison to previous festival times.

Recent research produced via Google’s Digital Garage – a free online training service for businesses – has revealed a significant 118% year-on-year rise, just through Google searches alone, for glamping.

The first festivals that were around in the periods during the 60s right through until the end of the 80s were nowhere near the scale that they are today, both in terms of festival size and capacity of festival-goers. However, come the turn of the Millennium and the UK went through a serious spike in big music-based events, including V Festival, Creamfields and T in the Park, to name a few.

Speaking about the news of glamping receiving even more popularity, Matthew Bagwell, director at Naked Communications, said: “A generation of festival goers have now grown up and they want to relive the festival experience – but in a more civilized way. Glamping is a halfway house between a festival atmosphere and having home comforts.

“These days a lot of people would rather have a tailored holiday experience with their children running around in the countryside – and a return to nostalgic experience – than a standard packaged holiday.”

Related Categories

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Festivals Glamping Heritage and History Outdoors