Glamping is becoming an up and coming way of holidaying, especially here in the UK. This leisurely activity is constantly attracting new people into a different way of camping, by giving them a sense of luxury, as well as the home comforts which you wouldn’t expect to find in a standard tent when camping. Due to this market increasing year-on-year, there is no better time than now to venture into your very own glamping business.
You know we love hearing from glamping businesses here at Quality Unearthed, so we thought it would be great to put together this guide to help you start your very own glamping business should you want to start on this exciting business venture for yourselves.
Type of Glamping Abode
You may already have a glamping abode in mind, but before you begin on your venture, you will need to decide what glamping abode will work for you and the space you have available. There are so many types to choose from, from yurts, huts, treehouses, eco-pods and even wagons; however, you could even think of an idea which hasn’t been done before. The more creative, the better! You will just need to ensure that you decide on something that suits you and your business objectives.
Land and Planning
One of the most important aspects of a glamping business is the land which it will be based. Planning permission will be required, but it should be a lot easier to obtain this than it would for a more permanent structure. Several planning departments/councils have already stated an aim of assisting in the development of tourism, and many are supportive of farm diversification which can help with the process. This can be one of the most important aspects of your glamping business venture, as obtaining planning permission is extremely important before you begin.
However, you could already own a farm or have some land to spare. Given the importance of the location, you should maybe consider a place which is an hour from a major city or town, with good access roads and ideally set away from traffic.
You should also consider your business plan, and how you are going to make your glamping business work. You will also need to analyse your target audience and how this will work with your chosen glamping abode. For example, if you decide on a wagon which can only sleep two people, it probably would be best not to think about advertising it to families. You should outline who your target audience is before you decide on what type of glamping abode would be best suited. You will also need to think of the costs which will be involved with this new business. The following list will help you begin your business plan:
- The cost of the glamping structure
- Rent of the land (if you don’t currently own it)
- Purchase of land
- Electricity and water costs
Developing your own business brand and beating the competition is an important aspect to consider once your business plan is complete. Recognise your strong points, whether it is your location, type of accommodation or features and see if these factors are enough to rival the competition. You probably cannot excel in all aspects but find what is your strongest point and develop this.
The Wow Factor
This can be what makes your glamping abode succeed and can be the most important part of your business plan. Unique and inspiring glamping abodes are what people tend to rave about, recommend to each other and love the most. Glamping sites that tend to do well include:
- Great location or boast fantastic views
- Unique glamping structures
- Luxury features like a hot tub
- Attractive discounts and special offers
- Natural assets, such as lakes, woods or coastlines
Whether it’s relationships with your providers, other businesses, customers or people within social media, make sure you build them and keep making connections. This is how your loyal customer base will grow over time and how you’ll be able to make deals to bring more profitability to your business.
Shout About It
If you have a business you’re confident in, make sure you get out and shout about it! You can visit events, shows and festivals, share your information, talk to customers and other businesses, build those relationships, build a buzz in your local area and really be proud of what you’ve achieved. Social media, advertising, branding, websites and systems are all very important, but what must come first every time are your customers and the quality of your service.
Using an agency can be a great way for you to advertise your property and gain exposure for your glamping abode. Along with this, they can be a helping hand when it comes to planning your new adventure.
Creating a successful business is not easy, and it could take a few years before you really start to see some success. Don’t give up! Just give yourself plenty of time to learn and congratulate yourself for your successes, as you will deserve it. Most of all make sure you take time out to enjoy the ride.
How Quality Unearthed Can Help
Here at Quality Unearthed, we are always on the lookout for new glamping abodes who we can represent to really excel bookings. So, if you are looking to start your own glamping UK business and want some more information on how we can help you, please contact us by emailing [email protected] or call us on 01348 830922.
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